Don’t deliver a product. Deliver an experience.
If you want to go somewhere, it is best to find someone who has already been there before you have been.
A satisfied customer is the best business strategy of all.
In the present era of digital transformation, the world where we live is evolving at a magnificent pace and it is becoming essential to embrace and enhance our life with this swiftly changing world. Being a business owner does not mean standing alone doing it all. For me, a business owner is about making others better as a result of your presence and making sure that impact lasts in your absence as well. This goes for any type of product or service being provided. Today, social media plays a very important role in our personal and professional life. We should know the right way to share our business story and experiences through this platform. It provides a great way to connect with your customers to spread your message to the entire world. For any kind of business, there is only one boss: the customer. And he/she can fire anybody and everybody in a company from the person delivering the product to the chairman to anyone associated to a business, simply by spending his money somewhere else.
I am not 20 or 30 or even 40 any longer. I’m well into my fifties. I am proud that I am in my fifties and I have yet again learnt a whole new skill set to create a new life for myself, my marriage, my family and for everyone I touch.
All too often I hear men and women in their fifties and even forties say that they are ready to retire and why would I start all over again. Or they say I don’t want to work any longer, or I don’t want to any new friends or I don’t want to take any more risks or even worse I have heard people say …. I am happy with my life…. In the next breath they are complaining about someone or something…. That is sailing on the river of denial right in that comment.
The other syndrome, apart from the sailing on the river of denial syndrome is the tall poppy syndrome. All too often people are hungry to be included and to be liked by people who want and need predictability. When we move from competition to co-operation the tall poppy attitude, along with its people, disappear.
I could not share what I share if I hadn’t operated 7 successful businesses, if I hadn’t been a mum and grown from what my kids have taught me and travelled the world like I have. I trust I continue to grow and learn. I have been mentoring women through online and offline sessions and shared my experiences with them. To know more about me, read here.
Everyone has a story, everyone has something to share. I ask you if you are over 45 you are an important asset to our planet. Please enhance your life, tell your story and share what it is that you love to do.
The 5 pillars for today’s happy self fulfilled self directed lifestyle is:
These Pillars are the basis of my global mentoring program.
- Transform people with your product
You must be able to transform people with your product /service with the digital age. In this digital era of evolution, the majority of the people are using different kinds of digital tools to debit our credit cards. Digital transformation caters us to connect with ourselves and others in an emotional way as well. One should have a clear strategy, embedded visions and ongoing education, and that will all together lead to transform people’s life through your product. Some enthusiastic entrepreneurs think how can I make a lot of money? This is being selfish. I believe, the advancement way is to think is: how can I make people’s lives a lot better? If you do what you love and have spent time uncovering our purpose the money flows towards you. I can assure you this being a successful She’preneur myself. One should not find customers for their products; but find products for their customers.
One should not find customers for their products; but find products for their customers.
To know more about digital transformation, read here.
- Well being is crucial
I consider well being as one of the essential aspects of having a successful business, be it online or offline. Though many people consider it as a complex subject to ponder upon and ignore the reaping benefits that well being provides.
It is a must to educate yourself regarding the following four essential skills:-
- Your thinking
- Emotional intelligence
With my experience of over 30 years into business and mentoring women online and offline, I believe these skills are the keys to connect your inner world to the outer world. Well being begins with personal development it morphes into to business development. It makes difference if your ideas are already in a business or if you are just starting to explore your personal ideas from developing yourself, when you begin to action your ideas to serve other people they will give you dignity, style and clarity that can be reflected in your brand as well. One thing that you cannot BUY is health. You must earn it through healthy living and healthy thinking. So, take good care of your body, mind, spirit and heal your history. You are here for a short time. Know more about my views on well being in my blog, ‘Why well-being works for business’.
There are many aspects of Wellbeing that I speak about in the well-being category here
One thing that you cannot BUY is health.
- Entrepreneur Skills
The next essential point is that, you must have business skills to think and take actions as a business person. When I started as a young passionate women entrepreneur, I didn’t know that when I would reach my 40’s, that I would be a successful she’preneur and would be mentoring other women to achieve and turn their ideas into reality. I started by selling Corn Dollies and today I have run 7 successful businesses, this online one being my 8th. One should never keep their history a mystery. We need to share our story with others to influence them and encourage them to take bold decisions in life. This in turn gives us clarity, dignity and our own style. Many people lack self right direction. Many say they lack time, I believe people lack direction because they waste time. We all have 24 hours a day.Time is all that we have and we can use it constructively when we have two visions and are on purpose.Success in business requires these two aspects from us. Women should learn how to use the entrepreneur skills that act as an essential tool for the information age.
Many say they lack time, I believe people lack direction because they waste time.
- Use the Art of Speaking
In the Second Chapter in my book A High Heels Paradox, I speak about Sisca and how she builds her business from what matters to her. She speaks with everyone she connects to in the same way, be it her family, her staff and even her audience. An excerpt from the end of this chapter is here:
“It makes no difference where we live, what our religion is, what color our skin is, what languages we speak we all want to do a good job, and we all want to be loved.”
One must have a clear message to their market when we are speaking to a potential client whether it is a one-on-one conversation or addressing a large audience from the stage.
In my blog, ‘12 Speaking Tips for the Entrepreneur’, I have shared some important tips for women and men who want to craft their unique message to their unique global audience.
…… we all want to do a good job, and we all want to be loved
- Enhance the life of your customers
With decades of experience in the global business world, I believe that you don’t build a business. You build people and then people build the business.The internet is becoming the town square for the global village of tomorrow. It acts as the only tool to reach out to your customers globally with a blink of an eye. You must know how to enhance not only your life but the people you are serving. If you want to be successful in this world, you have to follow your passions and be on purpose. Success is not the key to happiness. I believe, happiness is rather the key to success, only if you love what you are doing. My businesses have allowed me to have a life I love. Read more on how to enhance your life in this digital age.
…………..happiness is rather the key to success, only if you love what you are doing.
So, if you have ideas boggling in your mind and are looking for ways to have a successful business, you are at the right place. Using digital technology skills, business skills, speaking skills and wellbeing skills along with your ideas you will have your personal and business cup overfilling.Share your views and your skills and reach out to customers globally.
Hugs and love
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